The Ultimate Article Marketing Cheat Sheet


Article Marketing Glossary of Terms

Even my most seasoned article marketing clients have a few terms and phrases about the industry fly over their heads every now and then. So I've created a cheat sheet, so-to-speak, or a glossary of terms.

Article (Ezine, Content-Rich or Quality) ar ti cle [ahr – ti – kuhl] - noun:


a written composition in prose – usually nonfiction,


500 to 700 words (optimal length) filled with easy-to-read advice,


its purpose is to draw targeted sales leads into businesses, to be distributed throughout the Internet in article directories (see definition below), Web sites, blogs and ezines (e-mail newsletters).


Powerful tool that continually brings targeted, consistent traffic to Web sites.



Article Directory: ar ti cle di rec tor y [ahr – ti – kuhl] [di-rek-tuh-ree] – noun


Web site containing an index of content rich/quality articles.


Usually articles are listed by category


some are free, others aren't


see www.EzineArticles.com and www.IdeaMarketers.com for examples



Article Marketing: mar ket ing [mahr-ki-ting] - noun


the process of writing, distributing and profiting from content rich articles


popular way of getting free traffic to a Web site and to generate targeted sales leads at a fraction of the cost of direct mail



Article Creation: cre a tion [kree-ey-shuh n] – noun


the act of writing and formatting content-rich articles


skill that can be developed quickly with the proper guidance/instruction



Bulleted List: bul let ed [boo l-it] [list] – noun

Associated phrase: numbered list


a series of key pieces of information in a content-rich ezine article


usually this information helps the reader solve a key problem


an important part of any quality ezine article because it creates credibility for the author



Hed or Headline: head line [hed-lahyn] - noun


title placed at the top of any article to draw the interest of readers


most important part of any content rich ezine article


sometimes challenging to write but the payoffs are huge, huge, huge



Keyword: key word [kee-wurd] – noun


a word or group of words placed in an article to draw traffic from article directories and search engines such as Google, Yahoo and MSN


very important not to overuse these terms in an article just to get traffic – the quality of the article is much more important



Numbered List (see bulleted list)

Resource Box: re source [ree-sawrs, ri-sawrs] [boks] – noun


second most important part of an ezine article.


the final section of the content-rich article


tells the reader about the author


usually includes a link back to the author's Web site


offers a gift or incentive to visit the author's site



Subhed or sub-headline: sub head line [sub hed-lahyn] - noun


used in long articles to break up the content so that the article is easier to read


usually tells a story and leads the reader through the article


very useful if an article is more than 500 words



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